“Impact of TV Advertisements on Kid’s selecting attitude of confectioneries”.

The key aspire of any advertisement is to capture the attention of public at once. So, an advertisement should be so striking, heart-touching and indisputable enough, to persuade and canvass the maximum number of consumers. The degree of any product’s success may have a direct relationship with the effectiveness of its advertisement. Some companies, those who launch spanning course of advertisement, usually found maintaining a position at the top of any particular product category to which it belongs. Therefore, the digestibility of any advertisement on the different group of costumers would result in a constructive nuance of the company’s reputatioThe style and outline of any advertisement may vary according to the group of costumers to whom the particular product is been projected. For instance, the specific advertisement module to be applicable to the adults may never be adequate to the teenager group. Age level, Literacy, Lifestyle, Culture-custom environment and Profession are some of the main barriers, which demands variety and special effect in advertisement.

It can be clearly exemplified through various advertisements created by some of the renowned Producers like Cadbury, Raymond, Mentos (Animated Ad.), Lays, Axe, Bajaj Alliance (‘Ghajini’ film model) and further more. While we watch out these ritual artistic advertisements, unconsciously we tend to involve in that and the advertisement thefts our attention! Here lies the excellence and adequacy of an effective advertisement.

In case of Cadbury, they ought to penetrate in to a kid’s vulnerable mind. As they succeeded to make an attractive work, it surely resulted in forcing kids to switch on to Cadbury Dairy Milk Chocolates. The winning bid of this clear-cut advertisement points out a bunch of other interesting facts regarding the “Impact of TV Advertisement on Kids”. It depends upon; up to what extends the advertisement is capable of entering into the fantasy field of a child. The advertisements should be directed or created by having a clear notion regarding the lively surroundings of the children. So, that kind of attracting advertisements perhaps should sustain and stimulate the basic costumer-behavior in a kid. The efficiency of an advertisement attracts the group of kids, as like as a Block buster movie does! And it will act as a propellant force, which will desirably cause in improving the publicity among the kids as well as hike in the over all sales status. So, in contrast, among the broad group of costumers, children quiet really get influenced by the clever TV advertisements. It really impact and even throw temptation towards the feeble minded group of kids.

"BOMBay!"

At last the crucial situation arrived, the adequate time to think about a clean sabotage over Global terrorism. None of an Indian can close eyes towards the terror rages happened nowadays in Mumbai. Their attack wounded the spirit of entire Indian community. India always used to accept the varieties of world culture and religion. We found an integrity and belongingness, in diversity of cultures and traditions which is been welcomed from all over the world. India kept their corridors unlocked to welcome cultural multiplicity. We anticipated the mutual coherence and accord in living together. To an utmost extend we developed that sequence too. But, there were a few, who wanted to disturb the alliance completely. It is always an easy task to generate a communal violence after the religious beliefs! So, those who are in envious mindset in front of our nation could have sowed this poisonous seed to the land of national integration. Their aim is to make Indians misinterpritted as the terror assaults are being born in the uterus of communal misconceptions, in between the Hindus and the Muslim.

So we cannot finalize that, there is an apparent bond between the terrorism and any of the religious faction. So, our battle against the terrorism should not be the combat against any particular religion. Terrorism cannot be justified on the ground of "Jihad" or struggle for sovereignty; no religion sanctions terrorism. Therefore,a campaign against it cannot be a campaign against any religion. Indian Government should be extra conscious to assimilate the inch difference between these two. The terrorism was an evergreen threat to the humanity from the extreme earlier itself. They tried to buildtheir own world. For that, they put arm together. They constructed the unwanted barriers among us, using the 'holy weapon' termed as religion. They twisted religion as a sword, which is capable of emitting bloodsheds all over. Simultaneously, the entire mankind failed to make out the hidden fact under this too! This mis believe captivated and attracted huge amount of 'ignorant youngsters' to terrorism. Thus, religion became a perilous key factor of dividing the world into pieces.

Today, they came to play on 'Taj' hotel; perhaps they come to destroy our heartening monument 'Tajmahal' itself in future! So, if we really need to stop continuing the homicide, should take some harsh decision against the terrorism without any malleable angle orforgiveness. According to the basic investigation, it is traced out that, the younger terrorists infiltrated to 'the gate way' through marine route. And, they managed to receive and obey the 'on the work'guidance and suggestions from Pakistan. But, only that cannot be indicated as a pre curser to the Muslim terrorism. So it would be a rubbish move if our Government thinks to attack over whole Pakistanis together of to launch a full scale war followed by this assumption.

Being, the terrors were well trained and planned, our coast guard force also failed to detect the danger. Then, the terrorists may have sought help from the locals also. But, yet to be confirmed those illusions. Around 190 were so pathetically assassinated and around 280 were seriously injured. They mainly targeted foreigners. But, there were no 'Hindu foreigner'! Still they claimed a hunt on them. "Why?"Sometimes, they might have thought of cutting our foreign relationships and to harm our Foreign policies. Through terrorism, our envies strived so cruelly to melt down our tourism revenue as well as the financial bolster and beneficiaries from abroad. Due to this mostaudacious and terrible assault, We may suffer to harvest income,through tourism just for a while. But, we can hope that, it can be summoned up soon.

Unfortunately, we witnessed to consecutive course of bomb blasts across our nation, during the tenure of UPA Government. Among those hindrances, what ever happened in Mumbai is considered so as to be the most disparaging in result. Followed by this terror assail, as the aftermath, Mr. Sivraj Patil resigned from the esteemed seat of Union Home Minister, by owning moral responsibility of the terror game. And, the well talented parliamentarian Mr. P Chidambaram appointed as the fresh Home minister. So, all attention goes to the new Home minister. The whole 1.1 millions of people holds a plenty amount of expectations upon him. Let us confidently anticipate that he will not disappoint us all.

Surely, UPA Government itself should bear the onus of this hurt caused to our country. But, all other major political parties also should sustain the positive actions rising from the ruling side,rather than annoying to capitalize this crucial and decisive situation of our nation. All the politicians should move in an optimistic manner, despite of being diverging fully. If we strictly want get through smoothly, then all political leaders should assemble around a common round table and thereafter an unanimous and suitable decision against the 'world killers' should be taken. The leftist Communistparties should learn to accept the way, by which the US combat against World terrorism. At least in this issue, the whole population requests to follow the American model. It would be better to recall the fact that, the terrorists did not afford to repeat "September 11th" oncemore! All the political factions should forget about the possibility of 'vote bank' and should forget about the forth coming election also. Then only a combined solution will be occurred soon. Unless, India's face towards the terrorism will be remain smiling for ever.

Any way, we cannot tolerate one more terror pester like this. So we should be more vigilant enough to predict it and to immune effectively. Our Government has to re check the Constitution sections regarding Terror acts. And, they have to take necessary steps to tighten it. While renewing it, our leaders should never forget the haughty faces of the bold Commandoes and the Police officers, those who have tried their extreme to rescue our mother land, by sacrificing their life! We should never show any mercy upon the terrors. The Government should also try to re plant the POTA through its re-enactment, which is always capable of frightening and handling the terrors so efficiently. And, we should also set a special federal investigating agency to trap terrors. Allotting small NSG commandoes in each and states are also considerable. More than all, our coastal security to be tighten up to inseparable module, to avoid the vulnerable condition of our shore. But, The United Nation's Organization proclaimed to all the republics that, not to kill the terrors, but to imprison them! Before obeying the UNO, we should think twice or thrice. So, with extreme piece of understanding and planning, we can afford to terminate the terrorism at least from our own homeland.

Recently the world economy itself faces a rigorous financial crisis. It is commonly described as a major depressioncaused to the fiscal community after the great depression in 1929.But, luckily being a developing and flourishing economy, India's financial future is been forecasted as supreme. So, our financial experts and business communities are striving smartly to attain that dream zenith. It is a great opportunity in terms of financial environ. But, a slight pull back may affect the rapid gallop of our 'shiningIndia' fully. So, where we have to be utmost conscious is, in notallowing the draw backs of this particular terror attack and itsremedial actions, with the promising financial leaps. There should bea clear difference between these two. Both should not confront, if ithappened so, will spoil both the destinations. But, now the Terrorism itself should be our focal foe.

Even after understanding well the difference in between the terrorism and religion's impact, we should endeavor to maintain a communal as well as religious accord and harmony around us. Ourcollective and sincere effort should be to decrease the detachment from one religion to another. We should not give more importance to the 'name' of our religion and to the 'name' of our god. But, through believing in different religion we should try together to reach in the exact devotion. Act of finding the presence of god in each and every creature it self is the actual corridor to the god. Religion is noting else but love to god through, love to men. Whenever we come to know that, all the Hindus, Muslims, Christians and even far more are created by a common 'single brain'… there ends all the conflicts, egotisms and all other misconceptions. A Hindu should be clever enough to think that, if there is only Hindu gods, then 'who created the people from other religion?' All others too think so, in a parallel manner. Then, is there any religion for the animals? So, it is very important to inculcate the real aspire and luminosity of the religion.No god preached to hate one another, but advised even to love ourenemies…

So, being the furthermost religious integral centre, our Government should consider each and every religion equally. No exceptional considerations should be given on the basis of religion or caste. Our literacy should be in the sense of treating all the religions as same.Our warfare against terrorism should be to end the encumbrance; it should not be to start of a new calamity. We all should offer oursincere support to the society to terminate the dangerous issue. We can pray for the brave martyrs, those who died for us, died for the security of our nation. Now we all will thank them and will pray for their souls. But, we should never ever forget them… Hemang Karkare,Sandeep Unnikrishnan, Kamte, Safaskar and a few more real stars. They should remain in our entire mind as an eternal burning lamp. The enormous flame they lighted could never be blown any how. Now it isour duty to resume the same. For that great purpose, we can gather together, we can grip our tricolor flag together and can dedicate ourself, can contribute from our side and can play down our role with ardent devotion. And let's hope no "BOMBay" would be repeated!

"Global turmoil and India's mission"

The entire world economy has fallen down so pathetically. The financial turmoil has been wriggled almost all country's monetary portraits. This hazardous aberration towards world's economical growth is firstly generated in United States ofAmerica, and then spread over European powers. The USA was really ruling the world till now from last few decades. They controlled all the key roles, in molding as well as destructing the world. They decided that "how the world should be"? They acted like a "worldpolice". But, unexpectedly the super power of the world appeared to tremble down from the 'stage of saturation'. This global crisis gripped on most of the business establishments, those who already have shortlisted in the world's leading firm's address profile. This caused to push the firms into a murky recessive dig.

By doing a critical postmortem on the reasons associated with this particular sick, we can reveal so many secrets. So, after exploring them, it is a must that, there is a golden requirement of developing an apt solution to get rid off it. Actually, this kind of crisis was a necessity. It is so fortunate to play down this unwanted rusting in financial growth, so soon. Or else, the situation could have been rather worst and critical, in case if it was delayed!


The down fall of the US economy seem to be, same as like the termination caused to Soviet Union almost before 20 years. But, we can sketch out some major differences, interms of type of economies they follow. The devastation of Soviet Union was not a rapid one. It started from Khrushchev's era and kissed its zeniths at Gorbachev'sera. Both Glasnost and Perestroika had played the role of fineshepherd.

Likewise the US market or capital economy was also tending to retard and to get frozen up further, step by step. The domestic as well as international policies of President Bush, acted like a catalyst to melt down things. So this unexpected disaster really perplexed the entire group of nations after the US, as they were successfully leading and lifting up the world financial dais pretty vigorously. It began to affect them with an imbalance.


As it is a continuous decay process, it takes plenty of time to make up an ultimate hypothesis. If, we neatly want to find out the root of this problem, we should also want to move little bit beyond from the fiscal factors. This cannot be solved by roving through the path drawn only on the financial aspects, but also we should consider various elements which images on the monitory functions. We should be able to detect and analyze those complicated subsidiary symptoms smoothly.

One thing is quiet sure that; the destruction of Soviet Union was not only that of its own, but also of the whole globe. So,intellectually we should be much broader enough to assimilate America's problem as ours. The thing happened to Soviet Union was something which actually caused to the principles and practicality of Communism. When Soviet Union came to set down, most of the Capitalistic powers started opening and spray off champagne bottles each other with extreme piece of proud! They announced that "here history ends...", and they composed the crowning of their esteemed emperor America!


But now that baseless belief and determination thrown into a waste bin called 'financial turmoil'. So, this can betreated as a starting knock to the rusting of world capitalism. It is dead impossible to elongate the pleasant length of a patient like the US, with a cure by a specialist gang of financial doctors!
Not only America, but almost all the countries also should find out a new possibility to survive. There would not be any more existence for ageneral monitory prospective or economical system, which is capable of meeting the wide range of economical requirements of the entire mankind. Thus, it is a must to develop separate techniques for each nation, according to their conditions, to exist in the competitive world. Ethnical identity, historical experience, life style and value visions of various countries are distinguished each other, according to the culture of the people. So, these diversified groups of population meet their fulfillment through satisfying and fusing their preliminary needs, like these.


So what ever the economy system it may be, it should be capable of laying the mat according to the requirements of the popular strength of that country. There should be a placid linkage between the desire of the people and the financial requirements of the nation. So, off course all the nations definitely will find out a new separate entrance to get through. The ultimate slaughter of both Capitalization and Communismis already been dreamed and even predicted by some of the majorintellectual thinkers like Mahatma Gandhi and Mahayogi Aravindan. According to Mahayogi Aravindan, "both the Capitalization and Communism have its own role and mission to perform, but after meeting the same, will vanish from the world economy soon…" He showed an inexplicable courage to unveil his prediction on the worthlessness of both of these, during these two economy systems were ruling the world at its paramount! Capitalization and Communism are the two western views, which announce or argue materialism and consumerism respectively.

Once, the ever green Indian philosopher Swami Vivekanandan proclaimed that "both Capitalization and Communism are only the different sides of a common coin, though it lack behindbecause of the absence of the internal spiritual force, it is not going to attain stability at all…"

Is human only a political or only a financial creature? No,is it? Some other factors add value to their life, despite of being crazy after money! Financial stability surely will assist and help manto run his life effectively and conveniently. But, for hitting the ultimate goal of his life, he required to build up his ownlife-perception and thereby he should be able to integrate various resources available into a specific module.

So, the complete distraction happened towards these two contradictory specimens, clearly points out to this basic required mechanism of a man. Some of "new left intellectuals" had tried to substantiate and keep alive, the Communism. But, unfortunately or fortunately they failed from renovating their dream project. Likewise, some of the "Neo liberal intellectuals" are also trying to hold a thread head of survive. But, possibly there would not be any chance for them to have a welcome breath! On behalf of today's global turmoil, Asian continental countries can contribute much effectively than that of most of the European countries and American countries.

Especially, consider former Communist super power China, they slowly made a clever escape from the"red devil's claws", and returned towards their proudfull inheritance, which is emerged from a master brain called Confucius! So, to a fine extend, Chinese can provide a vast hold surely. But, as far as the present foreign political policies of Chinese government are concerned, it is also rather tough to assess. They are in a hurry of forming a special financial system, which merely prefers to give prior importantce to their own identity. But, it is impossible to prove or
determine that China has left the desire of developing the Imperialism.

So by putting these factors forward, according to most of the famous financial analysts, it is India's chance to get in to the game, and can play a significant role in this important climax of the game.

On this occasion, it would be interesting to recall the words,which have been flown from the world famous historian Arnold Toynbee.According to him "to resolve the problem of self destruction, India only should come forward and attempt to find windows to get out of this rigorous problem, it's historical chapters had been began fromthe west…"

The goal of India should not be to find out just analternative to the present economy systems. But, the ultimate destination should be to project an innovative and mostly accepted mode of financing. But one thing, that should be relevant and adequate to meet the fundamental necessities of the entire humanity. It should not be meant for either elite class people or vise versa; but should touch the common objective. In this case no one else can do better than India, as Indian heritage and culture emphasized much on understanding and welcoming others values in the past.

So it is a real opportunity for Indians to show their leadership abilities towards the global civilization. But, it is so unfortunate that our government shows bit of reluctance to get into the supposed ground. They still keep the unwanted habit of seeking thehelp for a "final opinion from the US". So it is the occasion to assess and monitor our self and thereby to jump down from the orthodox constraint. Most of our ambassadors, financial advisers, scientistsand educationalists are found relaying and respecting on "westernmodels". They always keep their ears open in front of the worthless comments which is been arising from the "westerns".

By following their words, we fail our self to detect the 'highness' of Indian impact. Actually, whatever happening in India at present is also the same. We can exemplify those, through the group suicide course of poor farmers. Still that dangerous trend goes on without any proper remedy! Gandhiji once suggested that "the soul of India lies in villages and the farmers are the real asset of our country". But, the independent India's plutocracy behaves and acts like ignoring Gandhiji's words completely. They organize to develop the standard of our villages through deforestation and thereafter by cultivating "concrete farms"! The value of human life is been erased so drastically, the intangible assets of our life are given least importance.


Here, basic manners or etiquettes of business too depreciated. We hardly find any companies following ethics rather than Tactics. The profit orientation rules everything. Because of all these mischievous sceneries, the global business society faces difficulties to get rid of this severe global darkening. The actual phase of freedom itself diminished here.

Our tendency to swim globally to import maximum benefit from the global financial status, have inculcated the habit of dependency on others, in India. So we have to rescue from that taut knot. On this crucial occasion we have to change our psychology completely according to the vogue. Unless, again over a period of time we may pitifully assign to witness Barrak Obama and his crews dancing upon us. Who is the first ever Afro-American to become the American President. The entire world focus at him now, because it is clearer to all, that Obama's decission would impart solution to the world financial turmoil to a great extend.

At present, only a few countries like India and China shownsome immunity against the global epidemic disaster. Thus, India can be more conscious as well as more preserved. India's foundation of economy is so rigid with respect to most of the other countries. So the financial degradation may not go to quake Indian economy much. At the same time, it appears like a nasty Tsunami in front of most of the other economies of the world. So, if we really capitalize this situation, India can also become the omni potent of world economy once. The great dream that we had for longer and longer! That is why; we can whisper our self that "the global financial crisis was a necessity for India to get into the ground"!